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PFMA is the principal trade body representing the UK pet food industry. It has 81 member companies, which accounts for over 90% of the UK market. We aim to be the credible voice of a responsible pet food industry.
Every year the PFMA commissions the well respected Pet Population report, which looks in detail at pet ownership trends. In 2018 it is estimated that 12 m (45% of) households have pets.
Each year a representative sample of UK adults are interviewed, by TNS, in face-to-face interviews, regarding their pet ownership. Over the last two years a sample of over 4,000 people have been interviewed. In order to further reduce statistical uncertainty, survey results are averaged over 2 years, giving an effective sample of over 8,000 people.
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