According to Millward Brown's latest BrandZ™ report, the combined value of the world's top-100 most valuable brands in 2014 increased by 12 percent to $2.9 trillion. The top 10 brands represented almost one third of the total for the top 100, led by the technology sector.
- Google Inc claimed the number one spot with a total brand value of $159 billion.
- Number two was Apple ($148 billion), followed by IBM ($108 billion) and Microsoft ($90 billion). Twitter and LinkedIn entered the Top 100 for the first time in 2014, ranked 71 and 78, respectively.
- Amazon moved its way into the 10th spot, the first retailer to achieve a top-10 ranking.
North America dominated the Top 100, buoyed in part by slower emerging market economies that reduced the number of brands from this countries from 17 in the 2013 ranking to 14 in 2014.
- Half the brands in the BrandZ™ Top 100 and two-thirds of the Top 100 total brand value originate in North America.
- All of the Top 10 brands are based in the US.
Source: BrandZ Top 100, 2014
Ultima actualização: segunda-feira, 14 dezembro 2015