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The Most Attractive Markets: Understanding China's Market Potential Corporate growth strategies typically include some combination of deepening existing market penetration and new product and market development. New market entry through acquisitions, greenfield investment, joint venture or other forms are considered generally to be the most controllable ways to drive business growth. And, many emerging markets, such as Brazil, India, Argentina, with their growing middle-classes are attractive targets for these growth strategies.   With the ever-increasing complexity underlying trade openness, regulatory, and tax systems, among other factors globally, identifying the best target markets for a specific company remains part science, part art. Market attractiveness assessments cover demand, value chain,...
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