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Ipsos

Ipsos Group S.A. is a global market research and a consulting firm with worldwide headquarters in Paris, France.

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    • outubro 2018
      Fonte: Ipsos
      Carregamento por: Knoema
      Acesso em 08 maio, 2019
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      Ipsos Top Cities 2017: The 2017 edition of the Ipsos Top Cities Index finds that New York is the most popular city worldwide, retaining the title it claimed when the survey was first run in 2013.   This year sees Abu Dhabi leapfrogging London and Paris into second position, with Tokyo, Sydney and Zurich on the same score in equal fifth. People in 26 countries worldwide were asked which, from a list of 60 global cities, they felt were best to live in, do business in, and visit. The scores from the three questions were then added together to create the Ipsos Cities Index. The cities in the global top five have unique strengths; New York and Abu Dhabi are unparalleled as centres for business but they score less strongly as a place to live or visit, whilst Paris tops the global list of tourism destinations but rates comparatively poorly as a business hub, failing to reach the top 10 on this measure. London and Tokyo have rounded profiles, scoring more evenly across the three dimensions, while Zurich and Sydney’s strength is derived from their high scores as top cities to live in. The remaining top ten positions this year are occupied by Rome, Los Angeles and Amsterdam. The cities at the bottom of this year’s ranking are Nairobi and Tehran. 

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