IPL was inaugurated in 2008, during the same period Zee "Indian Cricket League" was operational. It was an enormous success as the annual tournament, played mostly in Indian summer has gone from strength to strength and is largely viewed as being the 'richest' tournament in world cricket. Until 2012, the Indian Premier League was sponsored by DLF after they paid $50 million for the five-year sponsorship. Pepsi took over the contract for the 2013 IPL after paying close to $72 million for the 5-year contract.I n 2008, Sony paid $1 billion for the broadcasting rights over a ten-year period. The IPL is watched across the world and in 2010 made history by becoming the first sporting event to be broadcast live on YouTube.
Source: Indian Premier League(2008-2014)