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Country RepTrak | Top Countries by ReputationThe Global RepTrak® 100 is a study that Reputation Institute conducts annually to measure the reputation of the world’s 100 most highly-regarded and familiar global companies in 15 countries. Included firms must meet the following qualifications: 1) Have a significant economic presence in the 15 largest economies 2) Have an above average reputation in its home country 3) Have global familiarity over 40% It is the largest Global reputation study, with ~170,000 ratings collected in Q1 2017.
Normative Scale for Reputation track pulse scoreExcellent/Top Tier: 80+Strong/Robust: 70-79Avg./Moderate: 60-69Weak/Vulnerable: 40-59Poor/Lowest: <40
Global RepTrak™ 100, a global survey with more than 100,000 participants, shows that reputation is impacted more by what you stand for than what you sell. The Global RepTrak™ 100, an annual study conducted by Reputation Institute, surveys how stakeholders perceive companies and how those perceptions affect purchasing behavior.