Nielsen

Integrate Data
Subscription Details 
Nielsen provides clients with flexibility, so we can set up yearly subscriptions or work on ad-hoc projects together.
Update Granularity 
Granularity can be shown at the weekly level, and aggregated up to a 4-weekly level, quarterly, or annual. Some countries may only have 4-weekly details.
Price 
Nielsen understands that clients like flexibility in defining their solution, so we have both standardized reporting and custom reporting. The pricing depends on the breadth and depth of a client’s need, and solutions can be <$10K, but can be $100K/$200K+ when the scope broadens.
Nielsen is the largest market research company in the world, and we provide measurement solutions covering 80+ countries. Nielsen’s primary focus for financial firms is on the Fast Moving Consumer Goods industry. Nielsen’s value is based on our broad scope (global coverage), frequency (ongoing intra-quarter read), granularity (lowest levels of data when needed), and accuracy (providing certainty to your investment decision). Nielsen has been working with all of the top Manufacturers and Retailers for over 75 years and is seen as the gold standard in the industry. Nielsen’s Financial Services team has been working with Investment firms for over 20 years.
Collection Methodology 
Nielsen works with hundreds of thousands of retail stores every week.  Retailers send digital files from their point-of-sale system to Nielsen.  Nielsen take these raw data files and then cleanses, labels, projects, categorizes and then processes to make solutions available to our clients.
Regional Coverage 
Nielsen’s data sets span across 80+ countries, coverage North America, South America, Europe, Africa, and Asia/Pacific.
History 
Most solutions across Nielsen contain 5 years of history, but some countries outside the US have 3 years.
Cadence 
The basic Nielsen solution has a 4-weekly cadence, but other options may exist.
Known Biases 
Nielsen’s datasets normally cover 95%+ of the marketplace.
Granularity of Data 
Nielsen builds solutions from the bottom up, so we are able to provide SKU/UPCs, Brand, Manufacturer/Company; all aggregated into Nielsen’s proprietary category structure to make it easy to analyze trends and business performance.
Sectors / Companies 
Nielsen’s primary focus is on the Fast Moving Consumer Goods industry, which covers products from the following areas:  Food, Snacks and Candy, Beverages, Health and Personal Care products, Pet Products, Alcoholic Beverages, Tobacco and alternatives, General Merchandise.
 
Our datasets cover both public and private companies, with over 150 public companies, thousands of private companies, and private label.