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Bloom Consulting is a Madrid based strategy consulting firm, specialized in Nation Branding. It was founded in 2003 by José Filipe Torres. The company's work focuses mainly on city, region and nation branding projects, the development of research tools for of tourism and investment destinations and the organization of workshops and conferences.
The United States of America remains number one in both the region and the world, challenged distantly by its ever-growing neighbors, Canada and Mexico, ranking second and third respectively within the Americas. Its incredible economic performance in terms of tourism receipts, almost 10 times larger than its main competitor Canada, makes the USA the absolute leader in the region despite its poorer online performance, especially in social media.